by Hipolito Munoz, Managing Editor

This year the American Film Market is slower than last year, not sure what happened. However, there seem to be many conversations that are based on deals and ideas. As we sat to plan our press day, our table is surrounded by pitches and distribution conversations and plans to follow up on specific market and PR plans to support the project.

AFM is more about business than about the creative work. However one thing is very clear, creative work drives the business of film.

As you spend your day at the Market, the question you must ask, why are you there? Do you need to sell the film to different markets? Do you need to find a distributor? Do you need to understand the whole business side of film? Each answer will allow you to understand what you are looking for and what questions you need to ask.

One thing is true, if you are intrigued about film, any aspect of the business, you must be there for at least for one day. Film is not an inexpensive game, it is a business for those that are in for the long run. Its not just about the glamour of film, its about the work you are willing to create, and live through the gauntlet of publicity, marketing, sales and distribution.